A recent ad by the Courage Campaign against Meg Whitman displays people standing in front of local buildings. The ad claims that she will make massive cuts and turn our state into "Meg's California". Rather provide evidence of her plans to do so or previous examples during which she has advocated budget cuts the ad using stirring pictures to gain the public's sympathy. One stirring image is the photo of a mother and child in front of Children's Hospital holding a closed sign.As intended, the ad is likely to draw the anger of parents who understand the importance of having adequate health care and hospitals for their family to seek medical assistance.
They associate Meg Whitman with the loss of schools,loss of City Hall(opportunities for individuals to question the government) and unemployment. The photo displayed throughout the ad insinuates that California will in essence become a tyranny with Meg Whitman as the dictator if elected. This ad appeals to emotion rather than providing viewers statistical data or other forms of hard evidence.All to often, voters fall for these tricks as they fail to inform themselves.Rather than making choices based off a emotional response to the ad, voters should do their research.
As I watched that video, I almost forgot what the video was about because the video was trying to pull at my heartstrings instead of inform me. I also feel like there is a bit of "ad hominem" going on in this ad because it begins "what happens when a billionaire buys california" insinuating that because she is really wealthy, she doesn't know how to manage money and deal appropriately with budget cuts .
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