Logical Fallacies- False Authority

A 2007 ad by Governor Mike Huckabee seeks to gain support through Chuck Norris's approval of his agenda. The ad depicts Chuck Norris ass a reliable source for information about the politics and tactics of Huckabee despite his lack of experience in the government. A well-known celebrity, Chuck Norris often played the character of the "good guy", a hero who rescues damsels in distress and locks the criminals behind bars. By using Chuck Norris in the advertisement, Huckabee calls people to support him due to his close relationship with this well-known figure. It also leads viewers to recognize him as a "good guy" or someone who is looking out for the interests of the people. By saying that he approves of the ad, Chuck Norris is using his status as a celebrity to persuade others to support Huckabee. This ad is a fallacy because it misguides the audience leading them to believe that Chuck Norris is a reliable source for information on the Huckabee's campaign and role within government though he holds no office and does not seem to have thoroughly researched the issue.Rather than focus on Huckabee, viewers are drawn to the humor of the ad.Instead, people especially young adults will tend to focus on how "cool" Huckabee is because he knows Chuck Norris. Chuck Norris serves as distraction from the purpose of the ad which should be to inform the public about Huckabee and why he is the best candidate.