Movements can make better use out of social networks by emphasizing their use as a source to promote their efforts. Social networks allow for faster and more efficient communication across the globe.Currently, I am in the process of trying to bring back the USAS (United Students Against Sweatshops).While working with a former member I have studied the use of pages on Facebook and blogs to attract the attention of possible members. I plan to use these outlets to also help inform other about the issue of vendors using sweatshops to produce university clothing. However, I still believe it is important hold meetings in order to have some sort of face-to-face interaction which helps to ensure members are committed to the work and capable/committed to taking on specific causes.A recent social network tools involves webcasts which USAS previously used to allow students from different universities to communicate and share information on efforts they have made on their campius to further the movement. This allows students to know which activities have been most effective and beneficial.
The use of social networks in activism will also prove more effective if they ensure they are used to attract larger more diverse audiences. As it is more expensive to travel, the use of social networks to communicate can facilitate the creation of large groups of individuals who can further the mission of the organization in other states and countries allowing it to gain momentum and attention. In essence, social networks are mean to be used as tools or resources to help activist but not to entirely replace face0to face interaction.
I agree that there has to be a combination of social networking AS WELL AS face to face meeting. Social networking can only facilitate awareness of causes, but we cannot rely on just social networking alone. It should act as an aid to help a cause grow. Having social networking is also a cheaper way of reaching thousands of people (or even hundreds of thousands!) Using social networks as an outlet to help a cause can only help!
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