Thursday, September 9, 2010

Blog Entry #2-Effectiveness of Spokesperson

After coming public about her abusive relationship with Chris Brown with Diane Sawyer on 20/20, Rihanna's popularity and appeal as a role model for young women has grown.While many questioned CoverGirl's choice to run ads just weeks after the event, I believe that it was a smart marketing move on their part as it showed consumers they were supportive of their spokesperson.Shortly after, it was released that Revlon had secretly been conducting polls to determine Rihanna's popularity and marketability. Nevertheless, none of this has negatively affected her role as a spokesperson.Her ability to come forward has in a sense made her the cover girl of domestic abuse and a role model for young women worldwide.


She displays and air of confidence and a desire to move on with her life.
Today, she stands a respected figure throughout the fashion industry with a new deal with Gucci for her edgy style.Despite her change in appearance and sound, fans still continue to support her and, it is this simple fact that proves she has altered the stereotypes and remains an effective spokesperson.She wants women to learn from her mistakes.Rather than remain subservient and play the roles of past women as the powerless and obedient servant, she has chosen to show that women do have choices.She is a role model for all and respected for her ability to rise above this incident.

1 comment:

  1. Rihanna has definitely revolutionized the role of black women since the time of Aunt Jemima. Aunt Jemima was definitely a stereotypical and negative portrayal of african american women, and Rihanna has proven that stereotype wrong. She is now a role model to many girls globally, especially after her scandal with Chris Brown where she has shown herself to be a strong person inside and out.

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